On May 21, the American Library Association (ALA) and Penguin Random House will join to support the second annual National Readathon Day, which is dedicated to fostering reading at an early age and building community and participation at local libraries. Last year's effort raised $100,000 for the National Book Foundation and its efforts to deliver books to underserved communities.
The 2016 celebration is part of the ALA’s "Libraries Transform" campaign, and all funds raised will go to benefit the ALA’s "Every Child Ready to Read" initiative, a program that supports early literacy development—from birth to age five—through libraries.
You can help spread awareness of National Readathon Day by using the hashtag #Readathon2016 to spread awareness of the event and sharing how you plan to celebrate. You can also host or attend a Readathon Day party at libraries, schools and community centers, as well as make a contribution to the ALA’s literacy programs.
"There are more library locations in the US than Starbucks, Walmarts and McDonald’s combined," noted Skip Dye, Penguin Random House’s vice president of library marketing and digital sales. Dye added, "The power of the library is to reflect, honor and evolve the communities which they serve. Reading together as a community, as a family, is a power change agent."