Rollicking, Sweeping, Unflinching Cliches - In Reference to Murder

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April 22, 2009


R. T.

Let's make an important point about blurbs and cliches. Anything offered by a low-profile reviewer, no matter how original, probably pales in marketing effect next to anything offered by a high-profile blurber (e.g. Stephen King claims that a no-name debut author's thriller is an absolute page-turner tour de force that pushes the envelope on gripping, unputdownable suspense). The name behind the blurb rather than the substance of the blurb turns the trick in marketing. Book buyers will overlook the trite diction and buy into the high-profile blurber's endorsement. It is that simple. In a related perspective, let me share this insight: excerpts from my reviews of hardcovers have appeared on paperback reprints, and I am not naive enough to believe that my diction or my originality makes the difference; it is the brand-name of the source where the review originally appeared that hooks the book buyer.

BV Lawson

Quite true, especially for blurbs. Reviews, I think, are a different matter, since very few celebrities review books. I think reading the same phrases and wording over and over can begin to lessen the impact of each review...

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